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How do I create a segment for non-purchasers that looks outside the reporting window?
i.e. I want to count the number of visitors who visited last week & have not purchased in the last 90 days
You can try creating a rolling/faixed date range for last 90 days, apply that in segment along with order does not exist.
So it could be like:Date rangeAndOrder does not exist
Apply this segment in workspace with Week dimension and Unique visitors metric.