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How Adobe treats untagged marketing campaign traffic?


Level 1



We missed in implementing a number of tracking codes for our display and paid search ads. For those untagged marketing campaigns, in which marketing channel will Adobe treat traffic from them? Does adobe treat them as "referring domains" and "natural search" ? Thanks a lot 🙂 

1 Reply


Level 5

It would be based on the ordering of your organizations logic within the 'marketing channel processing rules'.  Most organizations would have natural search before referrers before direct, but the placement depends on that ordering (as well as if a referrer was still available).