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Histogram visits per visitor for for a specific campaign


Level 4

Hey guys,


can someone help me to understand the discrepancy as shown on the screenshot?


We are tracking a content marketing campaign (this is the "IQ" segment at the top). To measure only traffic for that specific campaign, this segment is build as a hit segment. On the screenshot you can see the unique visitors and the visits for this campaign. This numbers seems fine to me.


But now the problem, if you take a look at the histogram data (i want to use the histogram to see, how many visits the users do have just for this campaign): How is it possible to have 7.021 Unique Visitors with 25+ Visits, if the total visit number is 27.842. I do not unterstand this problem. Is it because the segment for the visit counter is "visitor based" and now it tracks all visits, that this users have if they just have contact with the campaign? But if yes, how is it possible, just to track the visits-buckets for this campaign? So at the end i just want to see, how often users have a visit just for this campaign. Thank you! 🙂


Adobe Analyitcs.JPG

1 Reply


Level 1

Yes @Amigo1989, you are correct, because the visit counter is based on visitor level the average visit is on higher side.

As per below snapshot for reference, It's 1 visitor and 1 visit for the given campaign, but if you consider creating segment at an visitor level then the average visit it will return as 11.


Now to answer question "how often users have a visit just for this campaign" then my approach will be Visits/Unique Visitors, 27842/25339, on an average only on 1 visit users visited this campaign.


If you would also like to view on which visits they viewed this campaign, then dimension visit number will be helpful to give details around whether they visited this campaign on their very first visit or on their return visit to the site.