Adobe Analytics

BryceR22 · 4/29/25

Hi all,

I'm working on building visitor-level engagement scoring in Adobe Analytics. The goal is to assign a weighted engagement score to users based on behaviors like visits per month, orders, and pages per visit, and then segment users into groups like Top 20%, Bottom 20%, etc.

I started using ECID to track unique users, but I'm seeing that a large majority of activity in our Global Report Suite is tied to “Unspecified” ECIDs, which is severely limiting our ability to score and segment users at the visitor level.

Is there a way to do this kind of user-level scoring and segmentation without relying on ECID? Are there alternative persistent identifiers, dimensions, or techniques within Adobe Analytics that could help in cases where ECID is missing?

Appreciate any guidance or best practices!

Jennifer_Dungan · 4/30/25

Do you have Opt-Out settings that might be preventing the ECID from being set (so its using something like a fallback id instead of ECID)?

Or do you think that there is an issue with how you are collecting your ECID data? Are you storing this in a dimension? How are you collecting the value?

Sukrity_Wadhwa · 5/6/25

Hi @BryceR22,

Were you able to figure out on your own or do you still need help here? Do let us know.

Thanks!

Sukrity Wadhwa

BryceR22 · 5/6/25

Hi @Sukrity_Wadhwa ,

I still need assistance. Trying to figure out a workaround where creating segments that satisfy the different user tiers works.

Sukrity_Wadhwa · 5/6/25

Hi @BryceR22,

Could you please share the information that @Jennifer_Dungan is requesting? She is one of our esteemed Analytics experts, and I believe she will be better able to assist you with your use case once she has the necessary details.

Thanks!