Help refining Search referrals - Google search vs Google Discover | Community
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leo28
Level 2
May 2, 2024
Question

Help refining Search referrals - Google search vs Google Discover

  • May 2, 2024
  • 1 reply
  • 1620 views

Hi!

We are trying to give our stakeholders more details on our referrals to the sites.

One of the details we would like to offer is a break out of Google Search vs Google Discover.

Is there a way of discerning this through Adobe Analytics?

Thank you

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    1 reply

    kayawalton
    Community Advisor and Adobe Champion
    kayawaltonCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    May 2, 2024

    Hi @leo28 --

    For Google Discover, I use Referring Domains equals googleapis.com.

    For Google Search, I use any Referrer containing Google, BUT there are a couple of things to consider that you may want to add conditions based on your answers to these questions:

    • If you are a news organization or have a presence on Google News and only want to look at Google Search, you may want to exclude Referrer containing news.google.com. 
    • If you are or have been tracking Google AMP pages, you may want to filter those out depending on how you implemented your tracking. 

     

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      May 2, 2024

      To add to what @kayawalton said, using the referring domains, you can create segments for the different variants of google.

       

      I created one for Google Showcase and one for Google News  (I haven't done discover yet), so I could see All Google against these specific Google variants. 

       

      For me, showing as a sub-set of the general Google is fine, but if I need to have them in isolation, I could create a segment for Google and exclude the visits from Google Showcase and Google News... and Discover or any other variant.

        L
        leo28Author
        Level 2
        May 14, 2024

        Thank you @jennifer_dungan! 

        I appreciate it.

        Yes, I agree! We are using referring domains to reclassify some of our referrals. But we haven't found a way of isolating the Google Discover ones... they seem to be very prominent in the Google Console so I would like to isolate them and report on them.

        Let me know if you have additional suggestions!

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