Heartbeat and Custom Conversion - Expires after Visit / Hit
Hello,
For an Heartbeat implementation, if we use Custom Conversion Variables, is it valid to set variable to expire after HIT instead of VISIT?
My hesitation is because there are multiple calls for one media tracking (Start, aa_start, play every 10 seconds, complete), so I am not sure if the "expire by HIT" is dangerous here?
I have a feeling that it is they only call sent to the SC server that is important for Custom Variable, so it would be okay to use Expire by HIT. Would there be problem with the Content Time Spent and Complete metrics?
Thanks for your help!
Martin