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Granular campaign data from Google’s UTM URL

vh711111
Level 1
Level 1

Hello all,
I am new to Adobe Analytics and hence this might be basic question.
1. We want to set up campaign tracking on AA for new media campaigns and want to use Google’s UTM tags on the URL example (URL e.g. www.example.com?utm_source=Google&utm_medium=Cpc&utm_campaign=Test) to maintain consistency in reporting. I was wondering if there’s a way of using UTM tags and extract query variables in AA so we could get granular campaign date?

2. if not, what would be the alternative for this in terms of obtaining granular information like campaign_name from URLs designed as per Adobe’s specifications. 
thank you!

3 Replies
Vani_Bhemarasetty_Adobe
Level 4
Level 4

Hi

 

To understand tracking of paid campaigns in adobe analytics, 

 

Please do refer to the below links :

If adobe analytics is implemented via adobe launch / Otherwise you could set s.campaign parameter in the page code

https://docs.adobe.com/content/help/en/analytics/implementation/vars/page-vars/campaign.html

 

The result would be available in the tracking codes report -

https://docs.adobe.com/content/help/en/analytics/components/dimensions/tracking-code.html

https://theblog.adobe.com/marketing-channels-master-the-processing-rules/

 

Here is a descriptive article on campaign tracking describing how it works in Adobe Analytics 

https://theblog.adobe.com/whats-the-buzz-behind-the-marketing-channel-reports/

https://theblog.adobe.com/refresher-on-adobe-analytics-mktg-channels-reports-part-iv/

 

Article on how to troubleshoot, if case of any issues while implementing

https://theblog.adobe.com/marketing-channels-5-steps-to-troubleshoot-session-refresh/

 

I hope these links will give you a fair idea, feel free to shoot further questions.

 

kainth
Level 5
Level 5

@vh711111Yes, you can use UTM tags to set up Campaign tracking in Analytics by setting up s.campaign variable. For more information you can refer to the below link.

Link: https://analyticsdemystified.com/adobe-analytics/using-utm-campaign-parameters-adobe-analytics/

 

Once you have captured the Campaign Tracking Code in Analytics reports then you can also use Classification Importer or Classification Rule Builder to further classify the Campaign Tracking Code in a more readable form.

You can also refer to the below documentation links to get more information regarding the Classification.

Link: https://docs.adobe.com/content/help/en/analytics/components/classifications/classifications-importer...


Link: https://docs.adobe.com/content/help/en/analytics/components/classifications/classifications-rulebuil...


Best,

Abhinav