Hello all, I am new to Adobe Analytics and hence this might be basic question. 1. We want to set up campaign tracking on AA for new media campaigns and want to use Google’s UTM tags on the URL example (URL e.g. www.example.com?utm_source=Google&utm_medium=Cpc&utm_campaign=Test) to maintain consistency in reporting. I was wondering if there’s a way of using UTM tags and extract query variables in AA so we could get granular campaign date?
2. if not, what would be the alternative for this in terms of obtaining granular information like campaign_name from URLs designed as per Adobe’s specifications. thank you!
@vh711111Yes, you can use UTM tags to set up Campaign tracking in Analytics by setting up s.campaign variable. For more information you can refer to the below link.
Once you have captured the Campaign Tracking Code in Analytics reports then you can also use Classification Importer or Classification Rule Builder to further classify the Campaign Tracking Code in a more readable form.
You can also refer to the below documentation links to get more information regarding the Classification.
You can use Google's UTM tags in your URLs to maintain reporting consistency in Adobe Analytics (AA). Enable the "Track Campaigns Using Query Parameters" option in AA's Admin section and specify the appropriate query parameters (utm_source, utm_medium, utm_campaign) to extract UTM values for granular campaign tracking.
Alternatively, you can use Adobe's own query parameters (cid, csrc, cmedium, cname, cterm, ccontent) in your URLs to capture granular campaign information directly in Adobe Analytics without relying on UTM tags.
Both approaches provide ways to obtain granular campaign data in Adobe Analytics. Choose the one that suits your tracking requirements and reporting consistency.
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