Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

SOLVED

Google doubleclick/syndication

Avatar

Level 3

Hello,

A clarification. In referring domains I have traffic coming from:

doubleclick.net 

googlesyndication

What kind of campaigns are these? Both display GDN? Which is GDN and with is search? I do not run any campaigns in double click, but only through AdWords (GDN and Search Network)

Thanks for clarifying.

1 Accepted Solution

Avatar

Correct answer by
Level 10

Hi,

Referrals from doubleclick.net are clicks on your AdWords ads showing on the Google Display Network specifically, ads showing on publisher sites in the AdSense program for which the destination URLs have not been tagged.

If you notice doubleclick.net appearing in your reports, check to see if auto-tagging is turned on in your AdWords account, and that your own campaign variables are labeled correctly.

googlesyndication is where the clicks from Google AdSense ads are directed to before you go to the advertisers website to count the click on the ad. Referrals from googlesyndication.com are clicks on your DoubleClick ads.

Hope I am able to answer your query.

Regards,

TM

View solution in original post

1 Reply

Avatar

Correct answer by
Level 10

Hi,

Referrals from doubleclick.net are clicks on your AdWords ads showing on the Google Display Network specifically, ads showing on publisher sites in the AdSense program for which the destination URLs have not been tagged.

If you notice doubleclick.net appearing in your reports, check to see if auto-tagging is turned on in your AdWords account, and that your own campaign variables are labeled correctly.

googlesyndication is where the clicks from Google AdSense ads are directed to before you go to the advertisers website to count the click on the ad. Referrals from googlesyndication.com are clicks on your DoubleClick ads.

Hope I am able to answer your query.

Regards,

TM