Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!

Google Consent Mode impact to Adobe Analytics data


Level 1

Hi team,

My question is if anyone knows whether the Google Consent Mode updates made on 6th March 2024 would impact the performance volumes (visits and conversion tracking on site) seen in Adobe Analytics.

We have an unexplained drop in performance from 6th March in Adobe Analytics and we are wondering how Google Consent Mode could be affecting?


2 Replies


Community Advisor

I'm not sure on the impact, but I haven't seen similar trends.


Level 1

Ideally it shouldn't. Unless of course:

1) You are using consent mode

2) You are implementing Adobe Analytics via GTM

If yes and you're fine with it, then great. otherwise you can review your implementation approach.