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Getting more unique visitors than Visits in adobe for ANZ region


Level 2

For Some of Regions i am getting more unique visitors compare visit's , can any one help why this happened.

Attaching sample data



2 Replies


Community Advisor

Hey @Maheswar_Reddy 

Hope you are doing well!

Marketing Channel processing rules configuration might be causing this issue. Is this site live to public or internal to your Org?