Geo segmentation city report vs DTM implemented city variable reports

[sundhara_m]

Hi Team,

Based on a customer requirement, I have been tried to compare the city data which I have captured through DTM and the automatic Geo segmentation city data which was captured by default by adobe with the help of IP. I have observed the data mismatch that was because of the 90% accuracy which was provided by adobe for Geo Segmentation city variable.

1). Can anyone please suggest that if there is any way that I can get the exact data of Geo city numbers which is same as the numbers which I have got from the DTM city variable?

2). Also can you please confirm on Shall I able to get the geosegmentation city values into an evar through processing rules? will that work..

Thanks and Regards,

Sundhara Vadivu M.

[Gigazelle · Accepted solution]

Adobe partners with Digital Envoy to match up IP address with geo city. Since Adobe has a contract with Digital Envoy, we are unable to provide the backend geolocation mapping. To answer your questions:

1. You can subscribe to Digital Envoy's IP geolocation services, and export a data feed of all IP addresses and match them up yourself
2. Geo city is not available in processing rules. However, IP address is.