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First Touch Channel - Display OA

hello community,

can anybody tell me what exactly "Display OA" on First Touch Channel means?

thanks a lot!

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Best answer by Gigazelle

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.

Accepted solution

Adobe Employee

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.

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