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First Touch Channel - Display OA

hello community,

can anybody tell me what exactly "Display OA" on First Touch Channel means?

thanks a lot!

814

1 Accepted Solution

Correct answer by

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.

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1 Reply

Correct answer by

That sounds like a custom marketing channel definition. If you go to Create Marketing Channel processing rules, you'll be able to see how Display OA is being set.

689

Jump to reply

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