I am trying to build a report by First Touch but the First Touch Channel Dimension keeps showing 'None'. Why is this happening and is there any other way to create a report by First Touch for the traffic metrics.
I really appreciate your help. Thanks!
"None" occurs in reports when the value is not set/sent in the beacon. Can you please check if the marketing channels are set up correctly ?
Check the below doc to know about the 'None' in reporting :-