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First Launch Vs Unique visitors

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Level 1

HI,

What could be the reason for having a difference between first launches metric Vs (Unique Visitors segmented by visit number =1) and  time dimension at a day level. In theory it should be same or closer. however I am seeing a big difference (almost 80% more unique visitors than first launches)

Varun.

1 Accepted Solution

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Correct answer by
Level 10

Hi Varun,

You may want to exclude "Visit number > 1" from the segment.

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2 Replies

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Correct answer by
Level 10

Hi Varun,

You may want to exclude "Visit number > 1" from the segment.

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Level 1

HI

The segment is built based on Visit number <2 to avoid the above mentioned scenario

Thanks