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vs_jain
vs_jain
Level 2
July 12, 2017
Solved

Filtering Branded and Unbranded keywords

  • July 12, 2017
  • 1 reply
  • 2302 views

Hi all,

I am using Adobe dashboard to pull some data on paid search execution. I need to filter the paid search keywords by "Branded" vs. "Unbranded" - in pharma context.  I am trying to use the variable utm_campaign but it has multiple values with "branded" as a sub-string. Is there any way to apply segment filter for all values in utm_campaign that contain "branded"?

Thanks in advance!

Best,

Vishal

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    Best answer by WhoaShekhar

    Hi there,

    Thank you for your question.

    If I understand your question correctly, you are trying to categorize values of utm_campaign into two values "Branded" and "Unbranded". If you have multiple entries in your utm_campaign that has branded appended to it but you want to categorize it into just one word branded then you can use classification rule builder to create rules which classify everything that has the word "branded " in it as Branded.

    Hope this helps!

    1 reply

    WhoaShekhar
    WhoaShekharAccepted solution
    Level 10
    July 12, 2017

    Hi there,

    Thank you for your question.

    If I understand your question correctly, you are trying to categorize values of utm_campaign into two values "Branded" and "Unbranded". If you have multiple entries in your utm_campaign that has branded appended to it but you want to categorize it into just one word branded then you can use classification rule builder to create rules which classify everything that has the word "branded " in it as Branded.

    Hope this helps!

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