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Fallout Visualization - Breakdown Fallthrough at this touchpoint

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Can some one please explain how does this "Breakdown Fallthrough at this touchpoint" work?

 

If I have 2 pages on my site and I want to understand where did my visitors go before they reached Page 2 from page 1. So I create a fall out visualization in analytics and use "Breakdown fallthrough at this touchpoint" on Page 1. The number of unique visitors I see on the breakdown table will not be the same as unique visitors on the fall out visual on page 2. 

 

It will be great if someone can explain why the difference in these numbers. For example, 2063 visitors have come to page 2 eventually from page 1. And in the break down visual 1522 visitors are there. How is this difference coming? I understand that fallthrough will show the immediate next hit before they reach page 2. So if 2063 visitors eventually reach page 2, how can the visitors with immediate next hit count be lower?

 

I have read the below community question but could not understand. So please kindly elobarate on this. (I know the below question is in visits, I just converted it to visitors and posed the question here as I know the case will be the same as I tried with different data).

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/fallout-visualisation-bre...

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Hi @Venky235 

I looked at some live data and saw similar results.  Here's an example from demo data.  If you hover above the segment, you can see the definition.  Part of the definition requires that the page dimension exist on the next hit.  I adjusted the logic to say page does not equal abcd.  And that increased the count (after showing unspecified), but it still wasn't equal to the total number who fell through.

Another way you  might try to solve for this is to use the Next/Previous panel.  Filter only for those who eventually fell through and look for the next page after page 1.  Hope that helps.

 

 

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