Exit Metric - what's the definition?

Have you read this article in the documentation https://marketing.adobe.com/resources/help/en_US/reference/metrics_exits.html ?

Let us know if something is not clear.

Hi Andrey,

Yepp, I've read it. And it is not clear.

The number of times a given value is captured as the last value in a visit. Exits can occur only once per visit.

What value is meant here? Please provide an example.

Thanks,

Robert

So what happens when a visitors only views page A and then leaves the domain? Does he bounce or exit? (according to AA logic)

You mean the last page before his exit?

Both.

P.S.: However, Bounce may not be counted if the visitor onpage interactions are tracked on that single page. You may want to read more about bounces in the documentation.

Andrey is spot on here. Also, to clarify, if there's only a single page in a visit, that page is considered an entry and an exit. The only criteria for an exit is that it was the last value seen in a visit - if it's the only value, it's still the last value seen.

Thanks Andrew and Gigazelle for your replies.

As I understood from Andrew

a visitor visits one page, has interactions on that page than leaves = exit

a visitor opens a page and leaves immediately after without any interaction = bounce

Correct?

While correct, they're not mutually exclusive.

Exits and bounces are metrics - meaning they get a +1 whenever criteria is met. Exits get a +1 during every visit no matter what, as long as there was a variable value in that visit. Bounces get a +1 whenever a visit consists of a single hit.

Page on the other hand is a dimension. It is a place to categorize metrics in a meaningful way.

A visit can have both an exit and a bounce (and a plethora of other metrics) even in a single hit. As long as metrics meet the criteria to get a +1, a ton of metrics can belong to a single hit.

(Which, side note, is how all custom events work too. The only criteria for event1 to get a +1 is if event1 is in the events variable during the hit.)

So let's say a page has 500 visits, 350 entries, 210 bounces, and 330 exits (scaling down numbers I'm seeing for an actual page of mine). Would that be a 66% exit rate and 60% bounce rate, or would it be a 66% exit rate with 64% of those exits qualifying as a bounce?

Referring to this comment: Exits get a +1 during every visit no matter what, as long as there was a variable value in that visit. Bounces get a +1 whenever a visit consists of a single hit.