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vikrams71252025
May 7, 2019
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Exclude traffic

  • May 7, 2019
  • 2 replies
  • 2840 views

How to exclude fake/internal traffic in adobe analytics?

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Best answer by brentrad

Adobe allows you to exclude up to 50 IP addresses from reporting. This feature can be accessed in the Admin section of Adobe Analytics. More information about this can be found at Exclude By IP Address. If you want to exclude additional IP addresses once you've reached your limit, you can contact customer support about creating a VISTA rule.

2 replies

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brentradAccepted solution
Level 5
May 7, 2019

Adobe allows you to exclude up to 50 IP addresses from reporting. This feature can be accessed in the Admin section of Adobe Analytics. More information about this can be found at Exclude By IP Address. If you want to exclude additional IP addresses once you've reached your limit, you can contact customer support about creating a VISTA rule.

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Adobe Employee
bnilssonAdobe Employee
Adobe Employee
May 7, 2019

Custom Bot rules​ can also be used to filter IPs, however, these will be flagged and reported as bots in reporting as opposed to being excluded entirely from reporting.  Additionally, enabling IAB Bot rules will automatically remove traffic deemed "fake" or "bot" based on the International Spiders & Bots List.

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