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Exclude Trackingcode for service mails

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Level 1

Hello all,

 

we see since quite some time conversions and also sales volume attributed to our service mails. This is for us an issue since this always occurs when users reset their password to finish their purchase. Hence, we are not able to review the channel they came from. First, we wanted to use the URL-filter, but we have not a specific URL we can exclude. Therefore, we use for those mail, adobe tracking codes. 

Is there a way to exclude this tracking code, or did anyone solve this topic with another solution?

 

Would appreciate any idea.

 

Thanks!

1 Accepted Solution

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Correct answer by
Employee Advisor

@OMVB23Is the tracking code is some way tied to conversions ?, like making it a merchandising eVar and expiration. You can look the variable settings and processing rules to fix the attribution issue. Otherwise you might have to create a exclusion segment where we exclude this specific tracking code and apply it in the reporting.

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3 Replies

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Correct answer by
Employee Advisor

@OMVB23Is the tracking code is some way tied to conversions ?, like making it a merchandising eVar and expiration. You can look the variable settings and processing rules to fix the attribution issue. Otherwise you might have to create a exclusion segment where we exclude this specific tracking code and apply it in the reporting.

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Community Advisor

Could you use Processing Rules to remove the Tracking Code value when the Page is your reset password page?

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Level 3

Is the tracking code page of the URL query? in that case you can just create a URL dimension with the data element set to just capture the URL and exclude the query.  

 

If the code comes in as part o the actual URL, you can still use JS to create a data-element for URL that will separate the code from the query of there is a part of the code (the prefix) that is always at the beginning of the code.