Entry points to the webpage | Community
Skip to main content
October 11, 2022
Solved

Entry points to the webpage

  • October 11, 2022
  • 2 replies
  • 2377 views

Hi lovely community. Just very new to Adobe so pardon my ignorance. Just wanted to check how would I figure out all the entry points to a particular CTA( Call to action) on a website. Thanks so much in advance. 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Jennifer_Dungan

As @thelearningproject mentioned, there are many types of CTAs... are you taking about say an external campaign CTA (i.e. cid=123 or utm_campaign=123, etc) or are you talking about a button on your site that is a Call to Action (to make a purchase, or sign up for something etc).

 

If the first (external campaign), let's suppose you are using the campaign tracking codes (which have a default 1 week attribution) and you want to see JUST the entries. You can actually use the metric "Tracking Code Instances" to get just the entries.

 

Think of campaign codes in this way:

(External Site with Campaign Link) > Page 1 > Page 2 > Page 3....

Page 1 will track the campaign code, it will also trigger the tracking code instance

Page 2, 3, etc will all track the campaign code too (since you want to attribute purchase successes, signups, other conversions, etc to those campaigns), but because these values are maintained through attribution and not "direct tracking" they will not trigger the instance.

 

If you want to see all pages/actions from a campaign, you can use Page Views, Visits or Occurrences etc to see everything, Purchase Success or Cart Additions, or custom conversion events to see what conversions are attributed; and you can use the tracking instance to see where the tracking was directly tracked.

 

 

 

If you are trying to see the page where an internal CTA button was clicked... OR the first page of the visit that lead to that internal button.. its similar.

 

You should be able to again get the button clicked actions and correlate to the page... that is pretty simple... but if you want to to get the user's entry page before clicking an internal button, you would need to pull in the metric of your "internal button" clicks, and pair it with "Entry Page" or "Entry Dimension X", this should correlate the entry page for the visit to the button click.

2 replies

thelearningproject
Level 2
October 11, 2022

Hi ruchs, 

 

When you mention entry points, are you looking at clicks on a particular CTA, or entry point to the page where the CTA resides? If it is the former, then you need to track the clicks first. But if it is the latter, then you can check out the entry pages reports that is available in Reports tab in Adobe Analytics. 

 

Hope that helps.

 

Ritesh Gupta

www.thelearningproject.in

 

ruchsAuthor
October 12, 2022

Thank you. 

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
October 12, 2022

As @thelearningproject mentioned, there are many types of CTAs... are you taking about say an external campaign CTA (i.e. cid=123 or utm_campaign=123, etc) or are you talking about a button on your site that is a Call to Action (to make a purchase, or sign up for something etc).

 

If the first (external campaign), let's suppose you are using the campaign tracking codes (which have a default 1 week attribution) and you want to see JUST the entries. You can actually use the metric "Tracking Code Instances" to get just the entries.

 

Think of campaign codes in this way:

(External Site with Campaign Link) > Page 1 > Page 2 > Page 3....

Page 1 will track the campaign code, it will also trigger the tracking code instance

Page 2, 3, etc will all track the campaign code too (since you want to attribute purchase successes, signups, other conversions, etc to those campaigns), but because these values are maintained through attribution and not "direct tracking" they will not trigger the instance.

 

If you want to see all pages/actions from a campaign, you can use Page Views, Visits or Occurrences etc to see everything, Purchase Success or Cart Additions, or custom conversion events to see what conversions are attributed; and you can use the tracking instance to see where the tracking was directly tracked.

 

 

 

If you are trying to see the page where an internal CTA button was clicked... OR the first page of the visit that lead to that internal button.. its similar.

 

You should be able to again get the button clicked actions and correlate to the page... that is pretty simple... but if you want to to get the user's entry page before clicking an internal button, you would need to pull in the metric of your "internal button" clicks, and pair it with "Entry Page" or "Entry Dimension X", this should correlate the entry page for the visit to the button click.

ruchsAuthor
October 12, 2022

Hi Jennifer. 

 

Thanks, I should have drafted my question  better. I am essentially trying to track all the entry points to one particular CTA, so the organisation I work for have an health check CTA on various web pages on the website. I am trying to track every entry point that takes the users to the Health Check CTA. Hence trying to figure out the means to do that.

 

Look forward to your response.

 

Thanks so much. 

thelearningproject
Level 2
October 12, 2022

Hi ruchs, 

 

To achieve the use case, you can try the below:

 

You will need to create a segment in Analysis Workspace. You will need to specify two conditions: Page Name THEN event exists. The event in 2nd condition will be the event number of your CTA that you might have reserved whenever a visitor clicks on the CTA button

 

You can apply the segment to your Pages report. It will show you the intended view. The definition might need to be tweaked if you are not seeing the segment working. Try it and respond if you think it worked.