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bindukumari1990
September 3, 2021
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Entry Page URL

  • September 3, 2021
  • 3 replies
  • 5815 views

Hi Team,

 

I have implemented direct marketing channel segment and dimension I have used page URL but why paid URLs are coming in the dimension item. Please let me know the reason.

 

Thanks!!

Bindu Kumari

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Best answer by Brian_Johnson_

@bindukumari1990 - I don't know that we have enough information to accurately answer your question. 

 

I'll assume that you have a VISIT-based segment that says something like "Marketing Channel === Direct" and you're simply applying that segment to a Page URL report. If that's correct, I'll also assume that one of a couple of things is going on:

 

  • Your visits include both Direct and Paid Search referrals, thereby allowing both to be included in the data set returned by your segment
  • The Page URLs in your report are accessible in a variety of ways and are not strictly Paid Search-related pages 

 

3 replies

Brian_Johnson_
Brian_Johnson_Accepted solution
September 3, 2021

@bindukumari1990 - I don't know that we have enough information to accurately answer your question. 

 

I'll assume that you have a VISIT-based segment that says something like "Marketing Channel === Direct" and you're simply applying that segment to a Page URL report. If that's correct, I'll also assume that one of a couple of things is going on:

 

  • Your visits include both Direct and Paid Search referrals, thereby allowing both to be included in the data set returned by your segment
  • The Page URLs in your report are accessible in a variety of ways and are not strictly Paid Search-related pages 

 

    B
    bindukumari1990Author
    September 7, 2021

    @brian_johnson_ so, I have two questions regrading that i.e.

    1) Is this expected behavior.

    2) How we can exclude the paid search referrals from direct marketing channel.

     

     What you mean by page URLs are accessible in variety ways, can you give some example.

     

     

    Brian_Johnson_
    Brian_Johnson_
    September 7, 2021

    @bindukumari1990 

     

    1. If your segment is visit-based, and your only criteria is that the visit includes the "Direct" channel, then I'd say it is expected behavior. Remember, a segment only looks for exactly what you specify. If it's a visit-based segment, it's going to return everything about every visit that matches the specified criteria. So, if a visitor first comes to your website Direct, then via Paid Search during the same visit, BOTH channels will get credit for the visit. (Which channel gets credit for any conversion activity will depend on allocation settings, but both get credit for a visit.)
    2. To be 100% certain your segment only returns Direct visits, thereby excluding any visit where multiple channels are encountered (ie// the Direct > Paid Search example above), I would likely set up an exclusion segment. Keep it at the visit level, but switch the container to "excludes" and specify that "Channel DOES NOT EQUAL Direct". This segment will return only visits where the channel is Direct --- and only Direct. 

    My comment about accessing URLs in a variety of ways was simply suggesting that perhaps visitors were either navigating directly to your PPC landing pages or had reached them through some path that was not PPC.

     

    Again, I was making some assumptions. I don't think we have enough information to truly understand your issue. 

    suneeshkachroo
    suneeshkachroo
    September 5, 2021

    Some clarification required ..  the report that you are looking at is an entry page URL report and the segment that you have applied is for direct marketing channel? 

     

    @brian_johnson_  has convered the segment contianer part which would be my first guess as well however to validate this you can add the Enteries metric to the report that you are validate the first Page of the visit. 

     

     

      B
      bindukumari1990Author
      September 6, 2021

      yes, it is entry page URL report and I have drop down the direct marketing channel dimension item in the segment section of the workspace.

       

      PratheepArunRaj
      Community Advisor and Adobe Champion
      PratheepArunRajCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      September 8, 2021

      Dear bindukumari1990,

      KIndly share the segment screengrab to take this further. Guess people didn't have the clarity on the segment you have created to advice you correctly.

      Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics 

      Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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