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MariaVi2
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February 7, 2024
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Engagement Rate

  • February 7, 2024
  • 3 replies
  • 2259 views

What does adobe consider an average engagement rate for a B2B website? 

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Best answer by kayawalton

Echoing @jennifer_dungan and @yuhuisg's feedback on this, I also wanted to share a helpful two-part blog post by @wrvander about things to consider when coming up with a specific engagement rate for your business/organization.

 

Part 1: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/a-novel-approach-to-a-web-engagement-metric/ba-p/566423

Part 2: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/a-surprising-difference-between-customer-experience-and/ba-p/567492 

3 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 7, 2024

I don't think Adobe has such a definition... they let you define what you want to be your engagement rate by providing their calculated metrics builder and letting you build your logic into it.

 

There is no standard metric available out of the box for you to use, but if you have an idea about what you consider "engagement" we would be happy to help you build a metric.

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
February 8, 2024

Adding on to @jennifer_dungan's answer, B2B encompasses such a broad range of industries. It's like asking for an industry engagement rate of B2C, it's just not sensible.

Perhaps you meant for an engagement rate within your industry, but even that isn't necessarily helpful nor available.

Most organisations that I've worked with benchmark against their historical results.

    kayawalton
    Community Advisor and Adobe Champion
    kayawaltonCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    February 8, 2024

    Echoing @jennifer_dungan and @yuhuisg's feedback on this, I also wanted to share a helpful two-part blog post by @wrvander about things to consider when coming up with a specific engagement rate for your business/organization.

     

    Part 1: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/a-novel-approach-to-a-web-engagement-metric/ba-p/566423

    Part 2: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/a-surprising-difference-between-customer-experience-and/ba-p/567492 

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