Engagement Rate

[MariaVi2]

What does adobe consider an average engagement rate for a B2B website? 

[Jennifer_Dungan]

I don't think Adobe has such a definition... they let you define what you want to be your engagement rate by providing their calculated metrics builder and letting you build your logic into it.

There is no standard metric available out of the box for you to use, but if you have an idea about what you consider "engagement" we would be happy to help you build a metric.

[yuhuisg]

Adding on to @Jennifer_Dungan's answer, B2B encompasses such a broad range of industries. It's like asking for an industry engagement rate of B2C, it's just not sensible.

Perhaps you meant for an engagement rate within your industry, but even that isn't necessarily helpful nor available.

Most organisations that I've worked with benchmark against their historical results.

[kayawalton · Accepted solution]

Echoing @Jennifer_Dungan and @yuhuisg's feedback on this, I also wanted to share a helpful two-part blog post by @wrvander about things to consider when coming up with a specific engagement rate for your business/organization.

Part 1: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/a-novel-approach-to-a-web-eng...

Part 2: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/a-surprising-difference-betwe...