The Experience Cloud ID (ECID) extension in Adobe Analytics can help manage consent and user privacy, but it is not a complete solution for GDPR and CCPA compliance. One Trust, on the other hand, is a dedicated privacy management platform that provides more comprehensive tools to address GDPR, CCPA, and other privacy regulations.
ECID extension's primary purpose is to identify unique visitors across multiple Adobe Experience Cloud solutions. It does have some consent management features, like delaying tracking until a user provides consent, but it is not specifically designed for GDPR or CCPA compliance.
One Trust offers a more comprehensive solution for consent management, cookie compliance, and privacy regulations. It provides features like cookie banners, preference centers, consent management, and data subject rights management, making it a more suitable choice for organizations that need to comply with GDPR, CCPA, and other privacy regulations.
To use ECID extension for consent management in Adobe Launch, you can follow these steps:
- Install the ECID extension from the Extensions Catalog in Adobe Launch.
- Configure the extension by providing your organization ID and selecting options related to tracking, consent, and data privacy.
- Enable the "Delay tracking until the user provides consent" option. This will prevent Adobe Analytics from sending tracking beacons until the user provides consent.
- Add a rule in Adobe Launch to trigger the adobe.optIn.track() function when the user provides consent. For example, you can add a custom event rule that listens for a consent change event and then calls this function.
Please note that while the ECID extension can help manage consent for Adobe Analytics, it may not cover all the aspects of GDPR and CCPA compliance. It is recommended to use a dedicated privacy management tool like One Trust for more comprehensive privacy management and to consult with legal experts to ensure your organization's compliance with GDPR, CCPA, and other relevant regulations.
