Easy attribution modeling - possible with Adobe sitecatalyst?

Question

Hello,google launched a new really cool feature in google analytics.Attribution modeling by click in a few seconds.See here: https://support.google.com/analytics/answer/1662518?hl=enIs this also possible with sitecatalyst? Within the marketing channels I just have a "First Touch" and a "Last Touch" reporting. These two reports do not make really sense. Within google analytics it is possible to report a linear or position based attribution model by click. Also data driven attribution is possible.Is this kind of feature also planned for sitecatalyst? When will it be released?best regardsFalko

AkhilSharma · Accepted Answer

Hi Falko,Please refer to the articles below:1)http://blogs.adobe.com/digitalmarketing/analytics/attribution-modeling-its-like-ultimate-frisbee/2)http://blogs.adobe.com/digitalmarketing/analytics/using-sitecatalyst-to-build-media-mix-models/3)http://blogs.adobe.com/digitalmarketing/analytics/do-we-need-an-advanced-marketing-attribution-model/4)http://microsite.omniture.com/t2/help/en_US/mchannel/index.html#Marketing_Channel_Documentation_HomeHope this helps.

AkhilSharma · Answer

Hi Falko DeutschSince we haven’t heard back from you recently,hope we were able to answer all your queries and the issue got resolved to your satisfaction.I will go ahead and archive this case as resolved.However, if you have any additional questions simply respond to this message and it will be reopened.I would appreciate if you could spare your valuable time to participate and identify the correct answer which would be of great help to us.Thanks and RegardsAkhil

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