Dynamic Tag Management | Web Property Creation | Tracking cookie

[sanmeetw1519854]

Hi , I am learning the Dynamic Tag Management. In the Web property creation process, under the advanced settings - there it tracking cookie - "This allows you to specify a custom name for the cookie that dynamic tag management uses to track your opt-out status for receiving other cookies."

I am not able to understand this one. Can any one please explain this in a simpler language?

I know what is a tracking cookie and what it does.

Thanks,

Sanmeet

[Ben_Bytheway · Accepted solution]

Hi Sanmeet,

A different way of saying this is: "This cookie determines whether someone gets tracked or not" although it is more involved than that.

You can view more documentation on it here:

https://microsite.omniture.com/t2/help/en_US/dtm/#Web_Properties

and here:

https://microsite.omniture.com/t2/help/en_US/dtm/#General

This will affect how EU compliance works on all your tools.  If that cookie is set on the user's browser, the tools that have EU compliance checked will not load, thereby stopping tracking from happening for that user.

The setting that you are looking at is to change the name of that cookie from it's default value which is "sat_track".