Do we have a metric called active users? and if we don't what is the equivalent to this metric? | Community
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user29588
Level 2
February 4, 2025
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Do we have a metric called active users? and if we don't what is the equivalent to this metric?

  • February 4, 2025
  • 2 replies
  • 1563 views

I need to get the active users per day/month

    Best answer by bjoern__koth

    hi @user29588 


    I think what you are looking for are Unique Visitors

     

    https://experienceleague.adobe.com/en/docs/analytics/components/metrics/unique-visitors

    2 replies

    bjoern__koth
    Community Advisor and Adobe Champion
    bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    February 4, 2025

    hi @user29588 


    I think what you are looking for are Unique Visitors

     

    https://experienceleague.adobe.com/en/docs/analytics/components/metrics/unique-visitors

    Cheers from Switzerland!
      U
      user29588Author
      Level 2
      February 5, 2025

      Hi @bjoern__koth  Thank you for your answer!
      That's what I was thinking to use the UV. However I thought that the active users should be like equivalent to the engaged users so will need to create a custom metric that tracks the engaged/active users

      bjoern__koth
      Community Advisor and Adobe Champion
      bjoern__kothCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      February 5, 2025

      Hi @user29588 

      there is no out of the box engaged users metric like in GA4, do you would have to come up with a segment definition yourself, like @jennifer_dungan @and @harveer_singhgi1 mention. 

      I am actually currently working on a Launch extension that triggers on active time on a page. Super simple, very similar to the standard Core trigger, but will pause should the user leave the current tab and resume when he comes back.

      So, technically you could build up on that. Bear in mind though that should you decide to trigger a second request on the page, this will also impact the bounce rate. So, maybe something you could store in session storage and send on the next analytics request 

      Cheers from Switzerland!
        Jennifer_Dungan
        Community Advisor and Adobe Champion
        Jennifer_DunganCommunity Advisor and Adobe Champion
        Community Advisor and Adobe Champion
        February 4, 2025

        I am guessing you are coming from Google Analytics which has both "Total Users" and "Active Users"....

         

        In Google, "Total Users" is the UVs that made any hits on your sites, "Active User" are the UVs which Google has determined to be "engaged" on your site, and not just any hit. Adobe has no out-of-the-box calculation of "active". Unique Visitors is generally the metric that we use, this value (like GA) is likely to be inflated by people using multiple devices, or clearing cookies, etc.

         

        However, if you can create your own definition of what "Active" means to you, and pair a segment for such with the Unique Visitor metric.

          U
          user29588Author
          Level 2
          February 5, 2025

          Hi @jennifer_dungan   Thank you for your answer!
          That's what I was thinking to use the UV. However I thought that the active users should be like equivalent to the engaged users so will need to create a custom metric that tracks the engaged/active users

            Jennifer_Dungan
            Community Advisor and Adobe Champion
            Jennifer_DunganCommunity Advisor and Adobe Champion
            Community Advisor and Adobe Champion
            February 5, 2025

            Yeah, Active Users is technically "engaged users", which there is no out of the box equivalent. I believe that Google looks for the user_engagement event (which I believe fires after 1 second of being on the page)... However, if you were to replicate this logic in Adobe Analytics, you will almost double your server calls.. and that may not be a good solution for you unless your contract with Adobe is sufficient enough to support that many more server calls.

             

            But, maybe you can create your own definition of an "engaged" user....  

             

            Like maybe a simple "non bounce visit", which can simply be a segment like:

             

            HIT [

                Single Page Visits does not exist

            ]

             

            Single Page VIsits is a metric that exists when a visit has only a single page...  So looking for it to not exist would get you non-bounce data. This might be a "happy medium" to identifying "engaged users" without increasing server calls.

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