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display referrers

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Level 2

Display referrer shows website like tpc.googlesyndication.com, googlesyndication, s0.2mdn.net and typed or bookmarked under referrer

any idea what is ? why it is happening

we are looking for website which brought traffic from display advertisement

please let me know

3 Replies

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Level 2

The referrer information can not automatically be passed to AA, because the ad is running on the Ad servers. (You can retrieve this information in the Google ads account) 

For recording this data in AA, you need to setup tracking with valuetrack parameters, and have this information recorded in a variable (that you can decode to get the information needed, like the referral data)

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Level 2

Is that why we are seeing all these referrals below - 

tpc.googlesyndication.com, googlesyndication, s0.2mdn.net and typed or bookmarked under referrer

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Level 2

yes. The click happens on an Ad Server, so your logs won't show the domain the ad was on, but the Ad Server's domain.