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tomorrowt276760
tomorrowt276760
July 8, 2019
Solved

display impacts in paid search

  • July 8, 2019
  • 2 replies
  • 1581 views

Hi

Via which report can I investigate how my display activity impacts in my paid search demand?

For example, in the example below how do I know that that Display Visits generate a new search demand (and conversions) afterwards in Paid Search?

Is there a simple report/view to check this?

Thank you!

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Best answer by utkarshs675363

You may want to breakdown the last touch channel report's Paid line item with 'Marketing Category' and see how the actual paid search has worked for your categories.

Best,

Utkarsh Saran

2 replies

Balaji_V
Balaji_V
Level 4
July 8, 2019

Hi

Have you tried Last Touch Channel in details under Display channel and try metric Page view or Visits to avoid confusion

U
utkarshs675363Accepted solution
July 8, 2019

You may want to breakdown the last touch channel report's Paid line item with 'Marketing Category' and see how the actual paid search has worked for your categories.

Best,

Utkarsh Saran

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