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SOLVED

display impacts in paid search

tomorrowt276760
Level 1
Level 1

Hi

Via which report can I investigate how my display activity impacts in my paid search demand?

For example, in the example below how do I know that that Display Visits generate a new search demand (and conversions) afterwards in Paid Search?

Annotation 2019-07-08 122259.png

Is there a simple report/view to check this?

Thank you!

1 Accepted Solution
utkarshs675363
Correct answer by
Level 1
Level 1

You may want to breakdown the last touch channel report's Paid line item with 'Marketing Category' and see how the actual paid search has worked for your categories.

Best,

Utkarsh Saran

View solution in original post

2 Replies
Balaji_V
Level 5
Level 5

Hi

Have you tried Last Touch Channel in details under Display channel and try metric Page view or Visits to avoid confusion

utkarshs675363
Correct answer by
Level 1
Level 1

You may want to breakdown the last touch channel report's Paid line item with 'Marketing Category' and see how the actual paid search has worked for your categories.

Best,

Utkarsh Saran

View solution in original post