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alev1
alev1
Level 4
October 16, 2015
Solved

Different segment dimensions for paid searches

  • October 16, 2015
  • 3 replies
  • 1452 views

While segmenting traffic from paid searches on our website I discovered that in segment manager there are 2 dimensions that seem to relate to the same thing, but the numbers slightly differ when applied in a report. What is the difference between dimension "Paid Search" and "Search engine - Paid"?

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Best answer by TanmayMathur

Hi Alev,

You can configure paid search in the Admin Console > Report Suites > Edit Settings > Paid Search Detection. Here is the document explaining the same - https://marketing.adobe.com/resources/help/en_US/reference/paid_search_detection.html

Let me know if you have further questions.

TM

3 replies

TanmayMathur
Adobe Employee
TanmayMathurAdobe Employee
Adobe Employee
October 16, 2015

Hi,

Thanks for reaching out. 

The 'Paid Search' would include the traffic from all existing paid referrers but 'Search Engine- Paid' would include the paid links on only the search engine websites like google, yahoo etc

I hope this solves your query.

TM

alev1
alev1Author
Level 4
October 16, 2015

Thank you, but where do I configure the "Paid search"? I'd like to know what counts as paid referrer.

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

Hi Alev,

You can configure paid search in the Admin Console > Report Suites > Edit Settings > Paid Search Detection. Here is the document explaining the same - https://marketing.adobe.com/resources/help/en_US/reference/paid_search_detection.html

Let me know if you have further questions.

TM

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