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martijn_123
martijn_123
Level 3
October 16, 2015
Solved

Differences Next Page Flow report Sitecatalyst and Adhoc Analysis

  • October 16, 2015
  • 4 replies
  • 3463 views

Hi,

When I compare the Next Page flow report in Sitecatalyst with the same report in Adhoc analysis, there are quite a lot of differences. For example, starting from the Homepage (500.000 views):

-Exited Site (as next page) is 4% in Adhoc and 28% in Sitecatalyst.

-Homepage (as next page) is 27% in Adhoc and does not appear in Sitecatalyst.

I know the figures between Adhoc and Sitecatalyst don't always add up but these differences are huge.

Does anyone have an explanation for this?

 

Cheers,

Martijn

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Best answer by Gigazelle

The biggest factor between reports & analytics and ad hoc is the ability to "count repeat instances":

https://marketing.adobe.com/resources/help/en_US/reference/count_repeat_Instances.html

Try toggling that to see if reports match a bit more closely.

4 replies

mitchell_teixei
mitchell_teixei
Level 3
October 16, 2015

My first thoughts are for you to make sure you have your calendars set the same, the same report suite, same filters, same segments between the two.  I know these are obvious things, but after a long day they might start to blend together.  Also make sure its the same report you're working with as well.

 

Good luck - let us know what you find...

martijn_123
martijn_123Author
Level 3
October 16, 2015

Thanks, double checked it but everything is the same. The starting views are the same as well, it is the next page that differs a lot.

Maybe there is some fundamental difference in these reports between Sitecatalyst and Adhoc?

Gigazelle
Adobe Employee
GigazelleAdobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

The biggest factor between reports & analytics and ad hoc is the ability to "count repeat instances":

https://marketing.adobe.com/resources/help/en_US/reference/count_repeat_Instances.html

Try toggling that to see if reports match a bit more closely.

martijn_123
martijn_123Author
Level 3
October 16, 2015

Thanks a lot, that was the cause indeed. I was so focussed on the percentages and didn't realize they would change as well because of the decrease in the firts page inflow when turning of the repeat instances.

 

Cheers,

Martijn

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