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SOLVED

Difference Between Time Spent per Visit (seconds) and Average Time Spent on Site

chelseac1649470
Level 1
Level 1

Hello,

Can someone please explain the difference between Time Spent per Visit and Average Time Spent on SIte? I reviewed the Time Spent page on the Analytics Components Guide but felt the definitions were similar and couldn't quite understand the differences. I know one is typically higher than the other.

Time spent per visit (Seconds)

Total seconds spent / (visit-bounces)

Represents the average amount of time visitors interact with a specific dimension item during each visit.

Average time spent on site (Seconds)

Represents the total amount of time visitors interact with a specific dimension item, per sequence with a dimension item. It is not just limited to “site” averages as the name suggests. See How Time Spent is Calculated section for more information on sequences.

Note: This metric will very likely differ from Time Spent per Visit at a dimension item level due to the differences in the denominator in the calculation.

1 Accepted Solution
fsakjlfdsakljfd
Correct answer by
Level 5
Level 5

Greetings,
If you read further down in the same help doc you will find an explanation of the difference.

How does Average Time Spent on Site differ from Time Spent per Visit ?

The difference is the denominator in the metric:

  • Average Time Spent on Site uses the sequences that include a dimension item.
  • Time Spent per Visit uses the visit count

As a result, these metrics may yield similar results at a visit level, but will be different at a hit level.

Lets say you saw the home page three times within a visit.  'Time Spent per Visit' for that given visit would have a denominator of 1, where as 'Average Time Spent' would have a denominator of 3.

View solution in original post

2 Replies
fsakjlfdsakljfd
Correct answer by
Level 5
Level 5

Greetings,
If you read further down in the same help doc you will find an explanation of the difference.

How does Average Time Spent on Site differ from Time Spent per Visit ?

The difference is the denominator in the metric:

  • Average Time Spent on Site uses the sequences that include a dimension item.
  • Time Spent per Visit uses the visit count

As a result, these metrics may yield similar results at a visit level, but will be different at a hit level.

Lets say you saw the home page three times within a visit.  'Time Spent per Visit' for that given visit would have a denominator of 1, where as 'Average Time Spent' would have a denominator of 3.

View solution in original post

jamesb37349107
Level 1
Level 1
Does the metric 'Average Time on Site' include single page visits?