hello.
I have a question while constructing the segment.
I am trying to measure external marketing performance through tracking code, but in the two cases below, there is a difference in “visits” and “orders”.
I wonder why this difference occurs and I would also like to know which of the two measurement methods should be used to obtain more accurate measurements.
Case 1) A segment whose dimension consists of only one tracking code and includes Hit.
Case 2) Case where tracking code and campaign click-through exist and are measured by visits value
Because the explanation is insufficient
Solved! Go to Solution.
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The first thing that you have to realize is that "Tracking Code" defaults to a 1 week attribution.
So for example:
So your "case 1" segment:
HIT Level: Tracking Code Contains "x"
would include Page 1, Page 2, Click Action 1, Page 3, Page 4, Page 5, Click Action 2, and Page 6
Now, I am not sure what "Campaign Click-throughs" is in your "case 2" scenario, but I am guessing this may be a custom event that is equivalent to Tracking Code Instance?
If it is, your second case
VISIT Level: Tracking Code contains "x"
AND
Campaign Click-throughs exists
will return:
Page 1, Page 2, Click Action 1 and Page 3
Since you are limiting the segment only to the visit where the campaign tracking code "x" was actually set.
The first thing that you have to realize is that "Tracking Code" defaults to a 1 week attribution.
So for example:
So your "case 1" segment:
HIT Level: Tracking Code Contains "x"
would include Page 1, Page 2, Click Action 1, Page 3, Page 4, Page 5, Click Action 2, and Page 6
Now, I am not sure what "Campaign Click-throughs" is in your "case 2" scenario, but I am guessing this may be a custom event that is equivalent to Tracking Code Instance?
If it is, your second case
VISIT Level: Tracking Code contains "x"
AND
Campaign Click-throughs exists
will return:
Page 1, Page 2, Click Action 1 and Page 3
Since you are limiting the segment only to the visit where the campaign tracking code "x" was actually set.
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