Difference between scCheckout event and Page view on the Checkout page | Community
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DebanjanaBh1
Level 2
August 22, 2025
Question

Difference between scCheckout event and Page view on the Checkout page

  • August 22, 2025
  • 3 replies
  • 637 views

Hello - I would like the community's advise to see which option is better to track the Checkout process initiation. Should we use:

 

1. scCheckout event at the start of the Checkout process OR

2. Page views to count the Checkout process

 

Which one is better to use and why? Where should the scCheckout event trigger if we are going with that option? Isnt pageviews of the Checkout page and scCheckout giving us the same data?

 

Thanks!

3 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
August 22, 2025

Hi @debanjanabh1 

both page view and scCheckout are increasing the counters for each event by 1. In theory, you could also filter your page views for the checkout page to get the same numbers, but that would be cumbersome, especially in visualizations with less flexibility than a Freeform table.

 

Dedicated conversion events for milestones happening during a visitor's journey are surely to be preferred.

I would set the scCheckout event in your page view and you can make use of it.

Cheers from Switzerland!
    EurosIMS
    EurosIMS
    Level 3
    August 22, 2025

    Not much more to add to the above, which is pretty much all that needs to be said, just a quick example:


    I find it much easier to create a fallout report & drop in Prod View event > Cart Add event > Cart View event > Checkout event > Purchase event than it is to individually check for each of these via a mix of segments, pageNames, events, eVar values, etc. so having these as seaprate, pre-defined key events is much better, for me at least. 

      pradnya_balvir
      Community Advisor
      pradnya_balvirCommunity Advisor
      Community Advisor
      August 22, 2025

      Hi @debanjanabh1 ,

       

      scCheckout is better for tracking Checkout initiation because:

      • It avoids noise from page refreshes.
      • It aligns with Adobe’s commerce schema (so downstream reports like Checkout Funnels, Cart Conversion, etc. work properly).
      • Lets you measure true intent to start checkout, not just visits to the page.
      • You can separate traffic to the page (page views) vs actual checkout starts (scCheckout).
      Where to trigger scCheckout?
      Best practice:
      Fire once per session (or per checkout attempt) at the first checkout step:
      • When the user clicks “Checkout” button from cart page, OR
      • When the checkout step 1 page loads (if your flow is step-based).
      Pass checkout step number in an eVar/prop (e.g., checkout_step = 1).
      Subsequent steps can use scCheckout with step numbers or custom events (eventXX = Checkout Step 2, etc.).
       

      For your last question:  Isnt pageviews of the Checkout page and scCheckout giving us the same data?

       Not necessarily:

      • Page View = user landed on the page (includes refresh, back button, direct URL).
      • scCheckout = user intentionally initiated checkout (can be cleaner, deduplicated, and tied to commerce reports).
      • They may look similar if checkout always starts with a dedicated page load — but in real life, scCheckout is more accurate for funnel tracking.

      Recommendation:

      Use both

      • Page Views → track traffic to the checkout page.
      • scCheckout → measure true checkout initiations and power commerce funnels.

      Thanks.

      Pradnya

        D
        DebanjanaBh1Author
        Level 2
        August 22, 2025

        Hi @pradnya_balvir If checkout is a new page then how is the page view count different from the scCheckout event count if the scCheckout event is triggered every time the page is loaded?  

        Vinay_Chauhan
        Community Advisor
        Vinay_ChauhanCommunity Advisor
        Community Advisor
        August 23, 2025

        Hi @debanjanabh1 

         

        Page views on the checkout page and the scCheckout event aren’t quite the same thing. Page views will count every time someone lands on that page, even if it’s a refresh or they jump back in. scCheckout is designed to mark the actual start of a checkout attempt, so it’s usually cleaner for funnels and ties in better with Adobe’s commerce reporting.

         

        The common setup is to trigger scCheckout once when the user clicks “Checkout” from the cart or when the first step of the checkout flow loads. In practice, a mix of both works best - page views show how much traffic hits checkout, and scCheckout tells you how many people actually kicked off the process

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