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ishan_tiwari
June 19, 2020
Solved

Days before first purchase from registration date

  • June 19, 2020
  • 2 replies
  • 1733 views

Hi,

I'm looking to implement a rule in adobe launch similar to the Days before first purchase with a slight modification. I want to know the Days before first purchase from the date of registration.

 

Any insights will be really helpful.

Thanks!

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Best answer by David_Jerome

There may be better ways to do this but my approach would be to get a FIXED registration date (using Unix Timestamp) added to your data layer, which is available on all visits post registration, such as:

 

registrationTime = 1593172370551

 

You could set this in Launch, but personally I would use the data layer for reliability.

 

Then when a customer makes a purchase, create a "date difference" value in Launch between (Date.now() - registrationTime), which you can convert to Hours / Days / Weeks etc and set this as an EVENT / EVAR. Depending on your business need, you may want to get exact numbers (average 1.44 days) or rounded for graphing in EVARS.

 

I hope this helps.

 

Dave

2 replies

F
ForgotPassword4Times
Level 4
June 22, 2020
Do you have access to Adobe data feeds? If so you could query this by referencing the registration event and the last_purchase_num column.
David_Jerome
David_JeromeAccepted solution
Level 6
June 26, 2020

There may be better ways to do this but my approach would be to get a FIXED registration date (using Unix Timestamp) added to your data layer, which is available on all visits post registration, such as:

 

registrationTime = 1593172370551

 

You could set this in Launch, but personally I would use the data layer for reliability.

 

Then when a customer makes a purchase, create a "date difference" value in Launch between (Date.now() - registrationTime), which you can convert to Hours / Days / Weeks etc and set this as an EVENT / EVAR. Depending on your business need, you may want to get exact numbers (average 1.44 days) or rounded for graphing in EVARS.

 

I hope this helps.

 

Dave

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