CVR report for a selected page
Hi All,
I'd like to generate a page-level CVR report in Site Catalyst 15 (Reports and Analytic). Any help outlining a process (i.e. where to start, etc.) would be greatly appreciated.
Regards,
Ilya
Hi All,
I'd like to generate a page-level CVR report in Site Catalyst 15 (Reports and Analytic). Any help outlining a process (i.e. where to start, etc.) would be greatly appreciated.
Regards,
Ilya
Hi,
Thanks for clarifying!
Since conversion rate is a calculated metric, you would have to capture it in a conversion variable (evar). Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html
Then you can view your conversion in the reated reports. Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/reports_conversion.html
For comparing before and after, i think you can use date ranges to pull the data.
Conversion rate could be unique to your business need. However, some common conversion variables are listed here - https://marketing.adobe.com/resources/help/en_US/reference/calculated_metrics_examples.html
I hope this gives you a heads up. If any further questions arise, feel free to post. :)
Regards,
TM
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