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SOLVED

CVR report for a selected page

IN2014
Level 2
Level 2

Hi All,

I'd like to generate a page-level CVR report in Site Catalyst 15 (Reports and Analytic). Any help outlining a process (i.e. where to start, etc.) would be greatly appreciated.

 

Regards,

Ilya

1 Accepted Solution
TanmayMathur
Correct answer by
Level 10
Level 10

Hi,

Thanks for clarifying! 

Since conversion rate is a calculated metric, you would have to capture it in a conversion variable (evar). Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

Then you can view your conversion in the reated reports. Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/reports_conversion.html

For comparing before and after, i think you can use date ranges to pull the data. 

Conversion rate could be unique to your business need. However, some common conversion variables are listed here - https://marketing.adobe.com/resources/help/en_US/reference/calculated_metrics_examples.html

I hope this gives you a heads up. If any further questions arise, feel free to post. 🙂

Regards,

TM

View solution in original post

0 Replies
IN2014
Level 2
Level 2
Hi TM, Thanks for a prompt reply! By CVR I actually meant "conversion rate" metric (sorry, I should have clarified that from a start). My goal is to create a report that whould show page conversion rate before and after I've made changes to it. Thanks, Ilya
IN2014
Level 2
Level 2
Hi TM, Thanks for a great insight! This is exectly what I was looking for. Ilya
TanmayMathur
Correct answer by
Level 10
Level 10

Hi,

Thanks for clarifying! 

Since conversion rate is a calculated metric, you would have to capture it in a conversion variable (evar). Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

Then you can view your conversion in the reated reports. Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/reports_conversion.html

For comparing before and after, i think you can use date ranges to pull the data. 

Conversion rate could be unique to your business need. However, some common conversion variables are listed here - https://marketing.adobe.com/resources/help/en_US/reference/calculated_metrics_examples.html

I hope this gives you a heads up. If any further questions arise, feel free to post. 🙂

Regards,

TM

View solution in original post

TanmayMathur
Level 10
Level 10

Hi Ilya,

Thanks for reaching out to the Adobe Community.

I take it you mean Collateral Valuation Report by CVR.

As its not a readily available report in Reports & Analytics, I would like to have some more details on what you exactly plan to do it for?

Regards,

TM