Customizing the customer loyalty dimension

Question

Hello,

I manage a content website and for me the customer loyalty would be defined in a different way as there is not purchase event. In AA is it possible to define your own customer loyalty parameters?

For example- Loyal customer =a customer who visits the site 4+ times in a month

Repeat customer - A customer who visits the sites 1, 2 or 3 times in a month.

New customer- 1st visit

So on and so forth.

Looking forward to the responses.

Thank you.

David_Jerome · Accepted Answer

Hi There,

sure there is an easy way to do this that will allow you to report like month - with the limitation mentioned in the other solution.

Segment 1 - New Customer 1st Visit

Hit Level VISITOR

Visits = 1

AND

Visit Number = 1

Segment 2 - Repeat Customer

Hit Level VISITOR

Exclude Container (Visitor Level)

Visit Number = 1
AND
Visits = 1

AND

Include Container (Visitor Level)

Visits is greater than or equal to 1
AND
Visits is less than or equal to 3

Segment 3 - Loyal Customer

Hit Level VISITOR

Exclude Container (Visitor Level)

Visit Number = 1
AND
Visits = 1

AND

Include Container (Visitor Level)

Visits is greater than or equal to 4

Hope that helps.

yuhuisg · Answer

If you're measuring customer loyalty by visit numbers only, regardless of the number of visits per month, then you can create Segments using the Visit Number dimension.

But if you need it to be visit numbers per month, then I don't think that is something that can be done using AA's out-of-the-box dimensions, metrics and functions. The best that I can suggest is a segment like this:

Name: Loyal customer

Definition:

"Last month" date range
"Visits" greater than or equal to 4

The limitation with this segment is that regardless of the date range of your dashboard/report/project, AA will always return the data for the last month of the current day because of that date range definition. So given today is 6 December 2020, your dashboard's date range could be 1-5 December 2020 or 1-31 October 2020 or 1-31 December 2019, but AA will always return the same data for 1-30 November 2020.

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