Customers purchases product A. How can I see which products are also often bought together?

[plamensimeonov-bshg]

Hi, I'd like to check which products customers purchase together based on a single product I choose.

For example, customer purchases Cleaning Product A. Do they purchase an Accessory, or another product with it?

[MandyGeorge · Accepted solution]

If you want to see what products are bough with Product A, you can make a hit level segment like this:

Hit

Product equals A

Place this segment over your order metric. This will return everything that happened in hits where Product A was purchased. If you break it down by your product dimension, it will show you what other products were in orders with Product A. 

[plamensimeonov-bshg]

Thanks, this worked like a charm.

[Harveer_SinghGi1]

Hi @plamensimeonov-bshg ,

You can create an hit level segment where product is "Cleaning Product A" like below,

HIT [

  Product equals "Cleaning Product A"

]

and then apply this segment to product report with Orders metric applied to it. It will return all the products from the orders where product "Cleaning Product A" was purchased either alone or with any other products.

Cheers!

[plamensimeonov-bshg]

Thank you so much for your advice! Works perfectly.

[christel_guidon]

Just a tip:

- I have a 'product cross-sell' report where I let users select a product at the top (in a dropdown) and then the table shows all products sold with that product. So the product itself will show 100% orders since it is always included, and then it lists all the products that are also sold with it

- I then also show a table that shows orders with 1 product, 2 products, etc..... with Product as a dimension. The first column is 'all' orders, then it breaks it down further

Example segment (real simple):

Hope this helps!