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pradeep_07
pradeep_07
Level 4
March 16, 2023
Solved

Customer Journey Analytics vs Adobe Analytics

  • March 16, 2023
  • 1 reply
  • 5156 views

Hi,

I am trying to understand the difference between Adobe Analytics vs Customer Journey Analytics . Currently we use Adobe Analytics for website,Mobile Apps reporting and recently provisioned AEP along with CJA. My questions is , do we still need Adobe analytics post implementing CJA. Could anyone list out pros and cons of CJA and AA?

I understand that CJA only work when data meet schema conditions and other important factors AEP has . Wanted to understand what we will miss if we migrate to CJA ?

Thanks,

 

Pradeep

    Best answer by Jennifer_Dungan

    @frederikwerner uses both AA and CJA and has a great blog post that compares the two.. highlighting the unique features of each tool: https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/should-you-buy-adobe-analytics-or-customer-journey-analytics-for-web-analytics-use-cases-today/

     

    1 reply

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    March 17, 2023

    @frederikwerner uses both AA and CJA and has a great blog post that compares the two.. highlighting the unique features of each tool: https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/should-you-buy-adobe-analytics-or-customer-journey-analytics-for-web-analytics-use-cases-today/

     

      C
      cr_17
      Level 3
      March 20, 2023

      This is really a good comparison of AA and CJA with unique features. Thanks for posting this.

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