Customer Journey Analytics vs Adobe Analytics

[pradeep_07]

Hi,

I am trying to understand the difference between Adobe Analytics vs Customer Journey Analytics . Currently we use Adobe Analytics for website,Mobile Apps reporting and recently provisioned AEP along with CJA. My questions is , do we still need Adobe analytics post implementing CJA. Could anyone list out pros and cons of CJA and AA?

I understand that CJA only work when data meet schema conditions and other important factors AEP has . Wanted to understand what we will miss if we migrate to CJA ?

Thanks,

Pradeep

[Jennifer_Dungan · Accepted solution]

@FrederikWerner uses both AA and CJA and has a great blog post that compares the two.. highlighting the unique features of each tool: https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/should-you-buy-adobe-analytics...

[cr_17]

This is really a good comparison of AA and CJA with unique features. Thanks for posting this.

[maryd74434258]

Hi Jennifer - Thank you for the link you shared in March 2023. CJA I am sure that evolved since. Is there a more recent chart that compares AA and CJA?  Please would you share here. Thank you so much!