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Customer Journey Analytics standalone product

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Level 7

Is it possible to buy Customer Journey Analytics as standalone product without CDP?

How then the data is collected and where is stored?

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Correct answer by
Community Advisor

@Michael_Soprano I think you can. Adobe Experience Platform (AEP) is needed for Customer Journey Analytics (CJA0 as it is AEP based product. But RTCDP is not needed for CJA.

Here are some articles by @VaniBhemarasetty about CJA, AEP, and AEP products.

https://medium.com/@vanibhemarasetty/difference-between-adobe-experience-platform-aep-and-customer-j...

https://medium.com/@vanibhemarasetty/why-should-brands-move-to-customer-journey-analytics-cja-from-t...

Hope this helps!

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Correct answer by
Community Advisor

@Michael_Soprano I think you can. Adobe Experience Platform (AEP) is needed for Customer Journey Analytics (CJA0 as it is AEP based product. But RTCDP is not needed for CJA.

Here are some articles by @VaniBhemarasetty about CJA, AEP, and AEP products.

https://medium.com/@vanibhemarasetty/difference-between-adobe-experience-platform-aep-and-customer-j...

https://medium.com/@vanibhemarasetty/why-should-brands-move-to-customer-journey-analytics-cja-from-t...

Hope this helps!

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Level 3

Thats right, 
You dont need a CDP for CJA. 
Think about CJA as a tool which can get data from multiple sources and not just digital analytics. 
All you need is AEP, You need to understand how you are sending data to AEP to see it in CJA. 
One route is using Adobe Analytics,

other route is using WEB SDK implementation and use AEP to send datasets to CJA