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SOLVED

Custom Link Tracking and Submit Button

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Level 1

Hi Friends , 

There is a difference of >20% in the metrics given out by the link tracking of a submit button and the thank you page following it. Both of these are a part of a simple form. 

D -> Link Name -Submit , Metrics -> Instances  >> D -> Pages Report(thank you page), Metrics -> Page Views ; The difference is more than 20% 

D -> Link Name -Submit , Metrics -> Visits << D -> Pages Report(thank you page), Metrics -> Visits ; The difference is more than 20% 

This is very weird. Am i using the metrics the right way?

What could be the possible reasons?

1 Accepted Solution

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Correct answer by
Level 5

Hello, 

   Here is my perspective on your query: 

Metrics usage seems to be fair & below are possible reasons for your observation.

 

D -> Link Name -Submit , Metrics -> Instances  >> D -> Pages Report(thank you page), Metrics -> Page Views ; The difference is more than 20% 

Probable reason - Submit instances may be higher in case you are tracking the link for client side form errors (mandatory field not filled, incorrect field format entry) & server side errors (page not found on Submit click)

 

D -> Link Name -Submit , Metrics -> Visits << D -> Pages Report(thank you page), Metrics -> Visits ; The difference is more than 20% 

Probable Reason - Visits may be higher for thank you page in case visitor is accessing this page directly (in a separate visit) via a book-mark URL or using browser back button to reach thank you page.

 

You may want to capture a serialize event on thank you page for accurate measurement of form submissions...

 

Let me know if this helps.

Regards,

Saurabh Kumar.

View solution in original post

1 Reply

Avatar

Correct answer by
Level 5

Hello, 

   Here is my perspective on your query: 

Metrics usage seems to be fair & below are possible reasons for your observation.

 

D -> Link Name -Submit , Metrics -> Instances  >> D -> Pages Report(thank you page), Metrics -> Page Views ; The difference is more than 20% 

Probable reason - Submit instances may be higher in case you are tracking the link for client side form errors (mandatory field not filled, incorrect field format entry) & server side errors (page not found on Submit click)

 

D -> Link Name -Submit , Metrics -> Visits << D -> Pages Report(thank you page), Metrics -> Visits ; The difference is more than 20% 

Probable Reason - Visits may be higher for thank you page in case visitor is accessing this page directly (in a separate visit) via a book-mark URL or using browser back button to reach thank you page.

 

You may want to capture a serialize event on thank you page for accurate measurement of form submissions...

 

Let me know if this helps.

Regards,

Saurabh Kumar.