Cross domain issue cause too many bookings in "internal" last touch marketing channel report , how to fix? | Community
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A
andyw16228260
September 12, 2016
Solved

Cross domain issue cause too many bookings in "internal" last touch marketing channel report , how to fix?

  • September 12, 2016
  • 5 replies
  • 3129 views

We used 3rd party booking engine for hotel booking and so we have cross domain issue. As every time people go to reserve a room, they will be redirected to 3rd party booking engine and complete the reservation there. So cannot pass the "source" value back.

We used friendly 3rd party cookie in 3rd party booking engine and added "internal url filter" , while it turns out In the last touch marketing channel report, we see that around 50% of hotel bookings falls under "internal" last touch marketing channel report.

May I know anyone experience this issue? Please kindly advise , thanks so much.

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    Best answer by KristiB1

    Hi Andy,

     

    1. Make sure you set both internal URL filters and s.linkinternal filters

    Info: https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/linkinternalfilters-and-internal-url-filters.html

     

    2. Also, make sure that you do have this set to:  Ignore hits matching internal URL filters. I think this could be the cause of the issue.

    Info: https://marketing.adobe.com/resources/help/en_US/mchannel/r_channel_rule_definitions.html

     

    Ideally  you could post a screenshot of your internal link filter set up and Marketing channel set up. The community will then be able to troubleshoot quicker.

    Cheers

    Kristi

    5 replies

    KristiB1
    KristiB1Accepted solution
    Level 4
    September 12, 2016

    Hi Andy,

     

    1. Make sure you set both internal URL filters and s.linkinternal filters

    Info: https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/linkinternalfilters-and-internal-url-filters.html

     

    2. Also, make sure that you do have this set to:  Ignore hits matching internal URL filters. I think this could be the cause of the issue.

    Info: https://marketing.adobe.com/resources/help/en_US/mchannel/r_channel_rule_definitions.html

     

    Ideally  you could post a screenshot of your internal link filter set up and Marketing channel set up. The community will then be able to troubleshoot quicker.

    Cheers

    Kristi

      A
      andyw16228260Author
      September 12, 2016

      Thanks Kristi !

      May I know the s.linkinternal filters need to set up on our own?

      For the 2nd method , I think I may already set before.

      Please see the screenshot of internal link filter set up and marketing channel set up in details , thanks so much!

      andrew_r-GrfLbX
      andrew_r-GrfLbX
      Level 5
      September 12, 2016

      Are you using the Visitor ID Service?

      A
      andyw16228260Author
      September 12, 2016

      no, we didnt use visitor id servcie

      Gigazelle
      Adobe Employee
      GigazelleAdobe Employee
      Adobe Employee
      September 14, 2016

      If they take more than 30 minutes on the 3rd-party booking site, it's going to steal last touch credit since that starts a new visit. I'd recommend going into the Marketing Channel Manager and unchecking 'Override Last-Touch Channel'. That should help with the internal channel stealing so much credit for bookings.

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