Create a segment that shows activity two weeks after they hit a page | Community
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A
Arn_Fam
Level 2
February 8, 2024
Solved

Create a segment that shows activity two weeks after they hit a page

  • February 8, 2024
  • 1 reply
  • 1837 views

I think there are many ways to do this, and I'm open to any suggestions or advice.

 

I would just like to create a segment that shows data of people after they hit a specific page. In the segment builder I have this so far, but I'm not sure if it's correct:

If there are other ways to go about this again I'm open to those suggestions! The general idea is analyze user traffic after they perform a specific action for a specified time period.

Thanks!

 

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Best answer by Jennifer_Dungan

Hmm you might want to look into something like a Cohort Table... 

 

With the entry criteria being Page View (metric) and the specific Page (segment), the Return Criteria would be Page Views or Visits...

 

You can create a segment from cells in that table, but they will be locked to "specific weeks", which may not be what you are looking for.. but I think this is the best place to start.

 

 

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
February 8, 2024

Hmm you might want to look into something like a Cohort Table... 

 

With the entry criteria being Page View (metric) and the specific Page (segment), the Return Criteria would be Page Views or Visits...

 

You can create a segment from cells in that table, but they will be locked to "specific weeks", which may not be what you are looking for.. but I think this is the best place to start.

 

 

A
Arn_FamAuthor
Level 2
February 9, 2024

Hey Jennifer,

 

So I made a segment that tried to kind of mirror what I wanted from the cohort I created. I would like the segment to really catch anyone that visited page x and then performed something within the two week interval after. 

 

You think something like this would work?

 

Pretty general, but essentially I would be able to see what pages they visit, button clicks, trace journeys, etc. 

 

What do you think if you don't mind me asking? 

A
Arn_FamAuthor
Level 2
February 9, 2024

Hi @arn_fam I was also playing with something like that... now it comes down to how strict your definitions are...

 

First off, I think you need to add an "Only After Sequence" logic, so as to not get traffic from that person before this sequence...

 

The other problem is that this will also pull back data after those 2 weeks.

 

Basically, this definition will do the following:

 

- Find people who hit page x

- Then within 2 weeks, hit any page or perform an action (i.e. have a custom click value)

 

Now, once that person is identified, ALL their traffic (before, during and after) will be returned.

 

So let's say the person did:

 

Visit 1 (Jan 1)

  • page z

 

Visit 2 (Jan 4)

  • page w
  • action 1
  • page x
  • page m

 

Visit 3 (Jan 10)

  • page q

 

Visit 4 (Jan 29 - more than 2 weeks after Jan 4)

  • page y

 

 

Your segment will return all pages and actions for all 4 of their visits (because the segment in the middle was true)


Okay so I'll add that "Only After Sequence" to constrain it more.

 

From what you're saying, I think this situation would be fine in pulling the traffic of all visitors that meet that criteria, before and after. It would be nice if we could somehow filter before and after traffic and look at what visitors are doing solely within those two weeks. 

 

I know the person container doesn't really function like that, but if you have dealt with logic like that in the past I would love to know how you would go about it.

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