Count metric based on subsequent action

[mrbruneau]

Hi,

My website has events that fire on both Search Results and the Product Pages.

I want to be able to say "x number of Searches happened WITHOUT a subsequent Product view" and "x number of Searches happened WITH a subsequent Product view" 

So for example if this were my hit data:

VISIT 1	Page1	Search Results
VISIT 1	Page2	Product Page
VISIT 1	Page3	Search Results
VISIT 1	Page4	Product Page
VISIT 1	Page5	Search Results
	~ VISIT ENDS ~

I would want the resulting count of search events (or even pageviews) to be:

Searches Resulting in Product View	Searches NOT Resulting in Product View
2	1

Can anyone tell me how this is possible in Adobe, give a single visit might contain both sequences?

Thanks,

Luke

[sspatra25 · Accepted solution]

you will probably have to use sequential segments. For your first segment you could say page = "search page" and then next hit page="product details page". you can create the other segment with a not condition.

https://docs.adobe.com/content/help/en/analytics/components/segmentation/segmentation-workflow/seg-s...