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SOLVED

Component to measure inflows from other page

Arisa_Y
Level 1
Level 1

Hi team.

I am new to Adobe Analytics and need to create a Workspace for a campaign.

We put the banner and the link of a campaign landing page at other pages within our organization's website and wonder which component to measure these inflows?

 

Best regards,

 

Arisa

 

 

1 Accepted Solution
Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner. 

View solution in original post

6 Replies
yuhuisg
Community Advisor
Community Advisor

You can use the Flow visualisation.

Then, in the left rail, click "Pages" to show all of your tracked pages. Find the one you want to report on inflows, and drag it to the centre dotted box in the Flow visualisation. AA will then build a flow report for you, showing inflows (and outflows) through that selected page.

Happy analysing!

Andrey_Osadchuk
Community Advisor
Community Advisor
This will not work unless the banner is the only link on the page that is referring to the destination page (part of the traffic may be driven by the banner, the rest by the "organic" links). Ideally, the banner link should be tagged similar to how it's done external campaigns.
yuhuisg
Community Advisor
Community Advisor
@Andrey_Osadchuk I guess it depends on what @Arisa_Y needs to report on. If he/she needs to report on inflows per link in the previous page, then yes, the Flow visualisation won't work. But if the requirement is as simple as "which pages are leading to the campaign landing page", then the Flow should be good enough.
Arisa_Y
Level 1
Level 1
Thank you yuhuisg. It seems Activity Map and Fallout is the right fit.
Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner. 

View solution in original post

Arisa_Y
Level 1
Level 1
Thank you Andrey, it seems Activity Map and fallout is the right fit.