Hello Adobe Experience League Community,
I am currently working on integrating Adobe Journey Optimizer (AJO) out-of-the-box datasets with digital datasets collected from our web platform. My goal is to report on the complete user journey, starting from a link click in an email to the final conversion.
In our setup, we have two distinct identifiers:
- Customer ID: Captured when a user logs in.
- Experience Cloud ID (ECID): Captured on every hit.
Given that the Customer ID is only available post-login, while the ECID is consistently captured across all interactions, I am seeking guidance on the following:
- Field-Based Stitching: Is it necessary to perform field-based stitching on the digital datasets to accurately track and report the full user journey from email link click to conversion?
- Best Practices: What are the best practices for combining these datasets to ensure seamless tracking and reporting of user activities across different stages of their journey?
- Technical Considerations: Are there any specific technical considerations or configurations within AJO that I should be aware of to facilitate this integration?
Any insights, recommendations, or examples from your experiences would be greatly appreciated.
Thank you in advance for your assistance!
Best regards,
Akshay Gangarde
