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H
havast30460002
September 27, 2019
Solved

Click discrepancy.

  • September 27, 2019
  • 6 replies
  • 2774 views

Hi All.

I am relatively new to Adobe analytics, having always used GA. I have run numerous campaigns across various channels from Google ads to programmatic display and i consistently huge discrepancy in click data, all activity has been tagged correctly so i am at a loss as to what would cause this, any assistance would be greatly appreciated.

Thanks,

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Best answer by Andrey_Osadchuk

There is always discrepancy, and there are plenty of causing factors. Some of them are as follows:

  • click fraud
  • ad blockers (block tag managers and analytics beacons)
  • slow server response/ slow internet connection on visitor's side (click happened, but browser window got closed earlier than the page was loaded)
  • server-side redirects that cut off the query string with tracking parameters
  • analytics code failure

What is the average discrepancy you observe?

6 replies

Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
September 27, 2019

There is always discrepancy, and there are plenty of causing factors. Some of them are as follows:

  • click fraud
  • ad blockers (block tag managers and analytics beacons)
  • slow server response/ slow internet connection on visitor's side (click happened, but browser window got closed earlier than the page was loaded)
  • server-side redirects that cut off the query string with tracking parameters
  • analytics code failure

What is the average discrepancy you observe?

    H
    havast30460002Author
    September 27, 2019

    thank you for your response, usually its around 50% lower than what the search engines are reporting.

    Andrey_Osadchuk
    Andrey_Osadchuk
    Level 10
    September 27, 2019

    Does this ratio persist across ad platforms and GEOs?

    Pablo_Childe
    Community Advisor
    Pablo_ChildeCommunity Advisor
    Community Advisor
    September 27, 2019

    Just curious how have you connected the click data into Adobe Analytics?

    I also feel alot of what you see is click fraud/bot type traffic. I often like to check referral traffic to align my ratio of error. The idea is that even if click data is unaligned then actual human based web traffic if still viewable.

    regards

    H
    havast30460002Author
    September 30, 2019

    Hi,

    Yes it, whether its Facebook or Google there is a significant discrepancy. At first i thought that maybe the traffic it was being attributed to organic, but this wasn't the case.

    H
    havast30460002Author
    October 1, 2019

    HI,

    Thankyou for your response, so we have just used utm strings.

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