CJA: Segmenting Redirect Traffic Without Losing Downstream Engagement

[JacobC1]

We’re a parent company with a user-facing website that our subsidiaries use. Many of them are retiring their external websites and redirecting traffic to dedicated landing pages on our main site via 301 redirects.

To prevent this redirected traffic from inflating our core site metrics, we want to exclude views, sessions, and people associated with the initial landing page hit — but still include any downstream engagement from users who continue navigating further into the site.

In the Segment Builder, I’m using an Event-level segment to accomplish this. See the attached screenshot:

Based on my validation in the table below:

• 4 of the 6 metrics (page views and conversion metrics) line up exactly between the segment and my manual calculations

• But Sessions and People are showing ~4% higher in the segment than expected

Is this discrepancy expected behavior? Or is there a better way to exclude redirected landing page metrics without losing downstream metrics?

I appreciate any insight!

	Total Web Metrics	LP Metrics	Manual Calculations (Total - LP)	Event Segment	Total Difference	% difference
Views	52042	4605	47437	47437	0	0%
Sessions	28852	3578	25274	26272	+998	4%
People	22872	2616	20256	21106	+850	4%
Click - contact us	759	0	759	759	0	0%
Form submit success	434	12	422	422	0	0%
Click - phone	988	124	864	864	0	0%

[Josh__Stephens · Accepted solution]

Sessions & People are containers which can contain more than one event. The difference represents those Sessions & People who also engaged with pages other than the LP. 998 sessions & 850 people engaged with the LP plus other pages on the site that aren't excluded.

[JacobC1]

This is how I understood it but wanted another set of eyes on it. Your reply is much appreciated.