CJA: Segmenting Redirect Traffic Without Losing Downstream Engagement | Community
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Level 2
April 23, 2025
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CJA: Segmenting Redirect Traffic Without Losing Downstream Engagement

  • April 23, 2025
  • 1 reply
  • 531 views

We’re a parent company with a user-facing website that our subsidiaries use. Many of them are retiring their external websites and redirecting traffic to dedicated landing pages on our main site via 301 redirects.

To prevent this redirected traffic from inflating our core site metrics, we want to exclude views, sessions, and people associated with the initial landing page hit — but still include any downstream engagement from users who continue navigating further into the site.

 

In the Segment Builder, I’m using an Event-level segment to accomplish this. See the attached screenshot:

Based on my validation in the table below:

  • 4 of the 6 metrics (page views and conversion metrics) line up exactly between the segment and my manual calculations

  • But Sessions and People are showing ~4% higher in the segment than expected

Is this discrepancy expected behavior? Or is there a better way to exclude redirected landing page metrics without losing downstream metrics?

I appreciate any insight!

 

 Total Web MetricsLP MetricsManual Calculations (Total - LP)Event SegmentTotal Difference% difference
Views520424605474374743700%
Sessions2885235782527426272+9984%
People2287226162025621106+8504%
Click - contact us759075975900%
Form submit success4341242242200%
Click - phone98812486486400%
Best answer by Josh__Stephens

Sessions & People are containers which can contain more than one event. The difference represents those Sessions & People who also engaged with pages other than the LP. 998 sessions & 850 people engaged with the LP plus other pages on the site that aren't excluded.

1 reply

Josh__Stephens
Community Advisor
Josh__StephensCommunity AdvisorAccepted solution
Community Advisor
April 25, 2025

Sessions & People are containers which can contain more than one event. The difference represents those Sessions & People who also engaged with pages other than the LP. 998 sessions & 850 people engaged with the LP plus other pages on the site that aren't excluded.

JacobC1Author
Level 2
April 25, 2025

This is how I understood it but wanted another set of eyes on it. Your reply is much appreciated.